Motor Trend----An Opinion Leader of Auto Consumers
A Magazine Having Direct Influence on the Auto Market
Deep Insight and Detailed Driving Experience
AutoClub is the only media outlet in China which provides a deep insight into cars and detailed driving experience for readers through a comprehensive manner. In addition to the website reflecting our contents of the magazine, we own multi-channels for communication with the public such as the mature vertical websites, e-magazine, and mobile magazine, meanwhile, we exclusively operate Beijing JoyDrive Ring, a platform that is embodied integrated and experiencing marketing strategy, all of which makes AutoClub stand out as a most influential media group in Chinese car market.
Motor Trend website is a member of Beijing Vehicle Group advertising co.Ltd.
AutoClub, an affiliate to People's Daily Press, is operated by China Automotive News and has a copyright partner relationship with the U.S. auto magazine Motor Trend, which is one of the top three auto magazine in the globe. Thanks of that, AutoClub creates a unique platform with various information resources. AutoClub has obtained an ISO9000 accreditation, attained to the international standard of process management, and built up a highly efficient operation system.
The editorial staff, made up of graduates with high qualifications, come from renowned universities such as Tsinghua University and all with the academic background in auto and other relevant fields. One third of them own master degree or above, and one third have working experience with car makers. Meanwhile, the magazine has a qualified managerial team who are responsible for advertisements, circulation and branding activities, everyone can find a stage here of showing his or her ability and enthusiasm.
Self-owned License and Independent Operation
AutoClub, self-owning a publishing license, has been growing steadily for 10 years during which we fended off all potential conflicts caused by license ownership as well as short-term strategies, therefore, we clear away all uncertainties and plant the solid roots for the healthy development of AutoClub.
Mr. Zhang Xiaoyu, Director of China Automotive Engineering Society:Following the example of China Automotive News, Auto-club Motortrend did a good job of positioning itself on professionalism and popularity, and highlighting the scientific consumption content. The Magazine has dug itself in well from the very beginning.
Mr. Zhang Bohai, Director of Society of Periodicals in China:Unrelentingly Trailing the market and readers, forging an excellent team, inspiring the individual potentials, for my view those are the cases that have defined and made Auto-club Motortrend outstanding among multiple periodicals of the same kind.
Mr. Li Jianxing, Deputy Director of Periodicals Management Department, People's Daily Press:I can see the success of Auto-club Motortrend in four aspects, which are keeping the spin well on track, market orientation, insisting on innovation and respecting the caliber of talents.
Mr. Ai Limin, Director of Information Center, State Administration of Press and Publication: There is none professional auto media corporate in China as yet, though China Automotive News and Auto-club Motortrend are heading for that goal, and should make it as the first professional auto media corporate in 5 to 10 years.
《汽车族》"中国年度车型"的评选，从开始就是高起点的，和美国《 Motor Trend 》一起合作，坚持以领先性、重要性和价值这三个为核心，而不像很多的国内媒体，基本上是靠投票，《汽车族》"中国年度车型"的评选决不是随波逐流。——清华大学汽车工程开发学院常务副院长宋健
Mr. Song Jian, Standing Deputy Principal of Automobile Engineering Development College, Qinghua University:The award of "China Car of the year" sponsored by Auto-club Motortrend got started at a flying point, thanks to its cooperation with the US Motor Trend and, hence the three cores of Superiority, Significance and Value, the format of which is quite different than that of some other domestic media, which is mainly based on the vote. "China Car of the year" of Auto-club Motortrend for sure is not a jump-on-the-bandwagon type .
Ms. Wang Hua, Administrator of International Cooperation Bureau, State Administration of Press and Publication:Auto-club Motortrend is the only one among the auto magazines that got the approval of State Administration of Press and Publication on international copyrights cooperation. To make the Magazine an example in the copyrights cooperation between home and foreign periodicals, then the other magazines will follow suit.
Mr. Huang Shengmin, Principal of Advertising College, China Mass Communication University:The verification of a magazine's circulation is very important, and I think for this point Auto-club Motortrend has made out a strong case. The Magazine has made its circulation verification in a down-to-the-earth manner, and established a stable readership.
Ms. Shen Ying, Director of Media and Product Study Department, CCTV Marketing Research Co, Ltd.: Compared with the readers of other auto magazines, those who read Auto-club Motortrend pay more attention to brand names, and feel more confident with his or her future; they care about the high-tech, love fashionable things and have a sense of life-long studying; they attach much importance to family lives and health care; they belong to a cross-section that is acceptable to ads and social intercourses.
《汽车族》坚持期刊经营的市场化、商业化、国际化，取得了良好的社会效益和经济效益， 2004 年被新闻出版署授予第三届国家期刊奖百种重点期刊的称号。——新闻出版总署报刊司综合处处长安利春
Ms. An Lichun, Administrator of Comprehensive Division of Press Bureau, State Administration of Press and Publication: In terms of the business operation, Auto-club Motortrend has stuck to the principles of market orientation, commercialization and internationalization, and made satisfying social and economic benefits. Further, in 2004 the Magazine has been won an award of "100 Significant Periodicals" of "3rd National Periodicals Award".
独家信息是《汽车族》不可复制的保障。《汽车族》有独家的东西，测评试驾这块内容是很权威的。这是因为编辑队伍里面 100 ％出自专业的学科背景，这一点我想在其他汽车刊物编辑队伍里面是不具备这个优势的。——人民大学新闻传播学院博士殷强
Mr. Yin Qiang, Doctor Candidate with Journalism and Communication College, Renmin University:The exclusive information is an inimitable stronghold of Auto-club Motortrend. Auto-club Motortrend does boast exclusive stuff, which is carried in the most authoritative part of Drive and Test. This is because that the staff have graduated from the relevant professional subjects, and it is a great advantage that I think other auto media firms cannot begin to touch.
《汽车族》是中国国内非常好的一本杂志，能与它合作，我们很高兴。可以预见，Motor Trend和《汽车族》都会有美好的前景。乐驾赛道是很独特的媒体资源，为《汽车族》提供了一个与读者、厂家和汽车消费者交流的更好的平台--Brad Gerber >Primeida集团消费类汽车杂志集团出版人
Brad Gerber: Group Publisher of Consumer Automotive Group, Primedia:Motor Trend China is among the top auto magazines in China, we are glad to co-operate with it. We can see a bright future for both Motor Trend China and Motor Trend. The Joy Drive Circuit is an exclusive resource for an auto media, it supplies a better platform for Motor Trend China to communicate with its reader, automakers and auto consumers.