广告信息
2003 年5月8日 在SARS疫情肆虐的日子里,“汽车族网”(www.motortrend.com.cn)正式开通。“汽车族网”的开通为读者提供了一个更为紧密地网上互动、交流平台,是《汽车族》继平面媒体之后,为广大读者建立的又一方便、快捷,全天候的信息服务平台。目前网站读者俱乐部会员5万余人,论坛注册会员3万余人,电子杂志每月下载量约50万次(其中固定订阅下载15万)。
经过几年的成长与发展,“汽车族网”不断完善和提升, 2007年9月经过全新改版的“汽车族网”升级原有资讯与互动优势,增加了读者评刊、编辑在线、精彩视频等多个栏目。网站也更加注重页面布局的合理性和浏览便利性,力求将最清晰、最友好、最符合阅读习惯的页面呈现给网友。此次改版使网站整体美观性得以提升,也有助于提高点击率和注册会员数量,同时也为客户提供另一个崭新的回报途径。
Autoclub-Motortrend Website was found on May 8th, 2003, which constituted a platform featuring closer interaction and intercommunication between the Magazine and readers. At present, there are more than 50,000 readers registering in the Reader Club on the Website, and another 30,000 more in the Forum. Downloads of the electric version of the Magazine exceed 500,000 times, with 150,000 times by regular subscribers.
With the development and growth in the past several years, the Website upgraded and improved continuously. The newly facelift Website, as of Sep, 2007, has enlarged and included Reader Comments, Editor On-Line, Thrilling Videos and other columns. The Website also attaches more attention to the appropriateness and viewer-friendliness of the webpage layout, in an attempt of presenting our audience the WebPages which are more lucid, friendlier and more natural to reading habit.
“汽车族网”力求打造一个100%原创内容的专业垂直网站,真正成为即时性的汽车消费者意见领袖是我们一贯追求的目标。
We will make Autoclub-Motortrend Website a dedicated and professional website of 100% original content, and it is in line with our long-standing value to be a genuine real-time opinion leader of consumers.
| 【特色栏目/Characteristic Columns】 |
| 原版原现——最新推出的一个图文栏目。定期刊发版权合作方美国《Motor Trend》杂志英文原版文章及精彩图片,部分是未在《汽车族》刊出的内容,极具欣赏性和时效性,真正实现了“美国大片”的原汁原味。 |
| 精彩视频——再现《汽车族》各种试车过程及全部品牌活动,充分利用网络资源与网友实现互动。 |
| 电子杂志——中国第一家推出电子杂志的汽车媒体,供网友免费下载,提供二次传播机会。每期下载量约50万次。 |
| 编辑在线——专业汽车编辑每周在线答疑,与网友零距离互动。 |
| Original Version: it is the latest column, featuring the text in English and photos provided by Motor Trend, our U.S partner, some of which are, although not adopted in our magazine, most admirable and up-to-date, savoring the true American Blockbuster. |
| Thrilling Video: a production of various car-testing courses and brand marketing events of the Magazine, fully interactive. |
| e-Version: Autoclub-Motortrend is the first auto magazine to put up its electric version in China, and the download is free of charge, providing an opportunity of second-time communication. Downloads are more than 500,000 times on a monthly basis. |
| Editor On-Line: our professional editors will answer questions on line every week, to intercommunicate with our readers directly. |
| 【2008汽车族网广告价目表/Autoclub-Motrotrend website】 | |||||||||||||||||||||||||||||||||||
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| 【广告刊登说明/Note】 |
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右侧BUTTON1-5广告位可以进行合并。 |
| Button on the Right Side of 1-5 can be combined as needed. A Bottom Steamer can be added as needed, being patterned on the model of Streamer 1. About the Spec: the data shall be in the format of Swf, Gif or Jpg unless being required otherwise; Requirement for Flash Material: please add complete address of the web-link to the bracket following getURL. Additional Media Effect: each condition attached to the ad position shall be charged another 30% of the rate price, e.g. the arrow-sensitive Pop-out Window, Pull-down Button. Ad positions in the front page of Forum and pages of content are quoted for independently. |


