广告信息
- 拥有包括“中国年度车型评选”、“中国年度车型巡展”、“乐驾赛道”、“中国高校汽车联盟”等多个成熟的独立品牌活动，分别针对汽车厂商、汽车经销商和改装店、汽车主和潜在消费者、赛车狂热分子、全国高校学生等多层面人群，形成《汽车族》特有的品牌模式，打造“汽车消费者的意见领袖”的品牌形象。
The Magazine also holds annually voting of “China Car of the Year”, Road Show of “China Car of the Year”, “Colleges’ Auto League of China” and other events. And apart from those, it has built a race track of its own, which is surely a competitive advantage. - 多元化宣传推广途径，通过平面、电视、网络、广播、户外等多媒体平台宣传产生整合效应，树立高端的汽车媒体品牌形象。
The Magazine has established for the benefit of its IMC efforts, a multimedia platform including the print, TV, Websites, Radio, Outdoor and other media, which contributes a lot to the high-profile brand image of ours. - 持续参展影响力最大的北京/上海国际车展，打造强势媒体形象。
We participate in Beijing and Shanghai International Motor Shows regularly, which enhance the presence of the Magazine in the international market. - 缜密制订一系列发行推广策略，巩固读者的阅读忠诚度，吸引新读者并产生持续阅读习惯，在销售终端产生较大影响。
The Magazine has a basket of sound distribution and promotion strategies, which proved to be effective solidifying our reader base and bolstering the loyalty of readers. - 第一个也是唯一一个对新车全方位、全过程地解读与体验的汽车媒体。集平面阅读（《汽车族》杂志）、动感欣赏（多媒体电子杂志）和激情体验（汽车族乐驾赛道）于一身的汽车专业媒体平台。
The Magazine has a great influence on local auto market by covering new cars in a most comprehensive and through manner. The Magazine, including its popular website and solely-owned testing ground, constitutes a foremost professional auto media platform. - 拥有中国车坛“奥斯卡”奖——“中国年度车型评选”；
“China Car of the Year” is the most significant voting of its kind nationwide; - 唯一拥有汽车展览品牌活动——“中国年度车型巡展”的汽车类期刊；
It is the only auto magazine who holds a brand road show that is Road Show of “China Car of the Year”; - 唯一拥有专属汽车赛道——“乐驾赛道”的汽车类媒体；
It is the only auto magazine who operates a proprietary race track—— JoyDrive Track; - 唯一出版编辑个人专著的汽车类媒体；
It is the only auto magazine who published a series of auto books; - 唯一中国国际航空指定机上汽车类读物；
It is the only auto magazine designated by Air China that can be displaced aboard the flight; - 第一个创建多媒体电子杂志的汽车类媒体；
It is the first among all motor media who launched an electronic version with the print. - 荣膺“中国十大创新期刊”、“国家期刊奖”；
The Magazine has been voted as one of “Top Ten Innovative Periodicals of China” and won “National Periodical Award”. - 广告客户所刊登的广告应符合《广告法》及有关条例的规定，并交验有关证件。
- 广告客户应按本刊要求提供正确尺寸的广告物料。
- 广告客户若未能按截稿期限提供材料，本刊有权重复使用前一期的广告材料，广告客户须按照原合同规定价格支付全额广告款。
- 广告客户若取消订单须在出刊前50天通知本刊，超过此期限需承担订单金额50％的违约金。
- 广告客户或广告公司若取消原订单的一部分，则原订价格、折扣和广告位置将予以作废。
- 全部广告须经本刊认可，本刊有权拒绝不适合的广告。
- 本刊不接受电话改稿，若需改稿，须提供书面说明。
- 广告刊登位置由本刊统筹安排，指定版位加收广告费的15％。
- The content in the ads of the client shall be in compliance with the Advertising Law and relevant statutes;
- the client shall provide proper materials pursuant to requirements specified in this rate card;
- Autoclub-Motortrend may use the material the client submitted the last time at its own discretion, if the client fails to submit the new material before the printing deadline;
- the Magazine will charge 50% of the ads cost as compensation if the client withdraws the order in less than 50 days before the publication deadline;
- the agreed-on price, discounts and place within the print shall be laid invalid if the client withdraws part of the order;
- all content in the ads shall be subject to the approval of the Magazine, and the Magazine is entitled to decline the improper insertions;
- the Magazine won’t accept any requirements of altering the ad copy through telephone, the requirement shall only be made in a written form;
- the places of clients’ insertions within the print are to be coordinated by the Magazine, and designation of the inserting places shall entail a 15% extra on the relevant ad prices.
2008年刊例
《汽车族》——汽车消费者的意见领袖
Rate Card 2008
Autoclub-Motortrend—— An Opinion Leader of Auto Consumers
领袖特质
Leader’s Quality
影响力源自实力
An Auto Magazine of Influence
定位精准，品质高端
一本对汽车市场产生直接影响力的杂志，是目前中国汽车期刊第一个也是唯一一个对新车全方位、全过程地解读与体验的汽车媒体。集平面阅读（《汽车族》杂志）、动感欣赏（多媒体电子杂志）和激情体验（汽车族乐驾赛道）于一身的汽车专业媒体平台。
Autoclub-Motortrend is a prominent auto magazine in China, which has a great influence on local auto market by covering new cars in a most comprehensive and through manner. The Magazine, including its popular website and solely-owned testing ground, constitutes a foremost professional auto media platform.
实力雄厚的汽车媒体背景
隶属中国最大的传媒机构人民日报社，由《中国汽车报》主办，构建了独一无二的信息平台。顺利通过了ISO9000质量管理体系认证，实现过程管理国际化水准。
The Magazine is an affiliate to the People’s Daily Press, the largest media group of China, and operates from China Automotive News. Based on this rich auto-media background, it has got an ISO9000 accreditation and attained to the international standard of process management.
唯一获准的跨国版权合作
与全球最具影响力的美国权威汽车杂志《Motor trend》版权合作，是国内唯一获国家新闻总署批准与境外媒体版权合作的汽车类杂志。
The Magazine has reached a cooperative agreement with Motor Trend, which, serving as a single case, was ratified by State Press and Publication Administration.
鹰一样的个人，狼一样的团队
《汽车族》采编人员100%毕业于清华大学等名牌院校的汽车及相关专业学科，其中1/2拥有硕士以上学历，并数次赴美《Motor Trend》接受严格、专业的培训。出版并发行了汽车族记者系列丛书专著，其专业素质在国内同类杂志中无出其右。
The editorial staff is made up of graduates of renowned universities and all with an academic background in Auto and other relevant subjects, of them 50% have master degrees or above and have received rigorous training in the U.S. The Magazine also has published a series of auto books, and the quality of the team is next to none in the motor media circle.
编辑栏目
Stock Columns
前沿——包括业界最新的趋势、观点、新闻、言论，区别于普通的新闻通稿转载，通过重新编辑和策划以独到角度呈现给消费者，被同行视为标杆的品牌栏目。
Trends— latest news, reports, reviews, speeches and etc; a benchmark column among peers
封面故事——与封面图片相辅相成，对当期最新最热车型做重点报道，是最具影响力的宣传手段。
Cover Story— coverage on the latest and hot models.
驾驶与测试——使用国际同步的专业设备对车辆进行测试，通过专业试车编辑亲自驾驶对车辆做全面、深度的报道。
Test and Drive— reports on performances of the vehicles tested in a professional fashion, allowing an in-depth understanding of those models the consumers are interested in.
专题报道——编辑独家策划的栏目，以独特视角对汽车业界进行全方位多角度的综合报道。
Features— exclusively designed by our editorial staff, focusing on hot issues in the auto world and with a distinctive perspective.
消费者报告——国内最早由消费者撰写用车感受的栏目，传递消费者的真实声音，对汽车消费具有引导作用。
Consumer Report—A unique column of the Magazine, in which the readers are invited to feel the charm of the new cars and which leads the trends of the automobile consumption.
消费指南——汽车后市场及用品的全方位展示，倡导汽车文化和引导消费的强势栏目，包括：导购、酷玩、超级改装、发烧音响、自驾游等栏目。
Buyer’s Guide— a navigator around the aftermarket, calling for a healthy auto consumption environment and culture, including: Market Guide, Gadget, Tuning, Hi-Fi, Drive Travel, and other columns.
日常使用报告——中、长期汽车日常使用监测，真实反映编辑的用车感受，从专业角度对车型做系统、全面的使用推介。
Our Car— long-term test dive reportage, giving the test vehicle a systematic and comprehensive assessment in a professional manner.
车轮——特别针对轮胎行业开辟的栏目，包括与车轮有关的各种消息、技术、动态、言论。
Wheels and Tiresa column offering a window to the tire industry.
庖丁解车——详解尖端汽车技术，配合图文将深奥的理论和原理化繁为简，由杂志首席编辑负责撰写，是杂志的王牌栏目。该栏目内容已正式出版成书，深受读者热烈追捧。
Technology— elaborating on cutting-edge technologies, making the complex simple, and often with graphic illustrations.
车史钩沉——历数车坛名流沧桑，纵览汽车历史文化。
History— a pageant of stellar cars in the old days.
运动休闲——汽车赛事风云际会，对国内外汽车运动做详尽全面的报道，带给读者身临其境的激情体验。
Auto Sports— setting the scene for car racings home and abroad.
品牌优势
A Strong Brand of the Title
影响不断延伸……
Expanding Influence
读者分析
A Profile of the Readers
读者群概况——男性为主、受过高等教育、活跃在金融、IT等行业的具有较高社会影响力的精英阶层和高端消费人群。
阅读行为：忠诚度较高，且阅读主动、仔细、全面。
核心读者定位：
·思维活跃，对汽车有浓厚兴趣，易于接受新鲜事物。
·他们关注高科技，追求时尚潮流，比较注重品牌，有终生学习意识，注重家庭健康和生活质量。
·具有积极的生活态度，是乐于社会交往的群体，易于接受广告。
·是汽车及相关产品、时尚、家电、IT、通讯、运动、高档服装及高档酒类等产品或服务的消费者或潜在消费者。
Readers
A profile of the readers: mainly male, having higher education background, active in the financial or IT department, having higher social influence, and belonging to the elite and the high-end consumption group.
Reading behavior: showing higher loyalty and capable of active, careful and comprehensive reading’
Core readers’ identity:
·Having a keen mind and strong interest in automobiles, loving to learn novel things.
·These people pay close attention to the high technology, fashion and trends. They set more store by brand names, and have an awareness of the life-long study and care about the family health and quality of life.
·They have a positive life attitude, love social activities and are more inclined to accept the advertisements.
·They belong to the current or potential consumers of automobiles and relevant products, fashions, household appliances, the IT, telecommunication, sports, or top-grade wines or liquors.
| 性别构成Sex | 年龄构成Age |
| 男性Male：79.5％ | < 25：16.3% |
| 女性Female：20.5％ | 26－30：32.3% |
| 31－45：43.6% | |
| 46－50：4.7% | |
| > 50：3.1% | |
| 学历构成Degree | 月收入构成Monthly Income |
| 大专及以下Diploma or below：29.5% | < 3000：1.2% |
| 本科College/university：51.2% | 3000-5000：4.3% |
| 硕士及以上Master or above：19.3% | 5000-10000：37.2% |
| 10000-20000：44.1% | |
| > 20000：13.2% | |
| 汽车拥有情况Auto Owning Status | 无车人群欲购车意向Intentions of Purchase among Non-Car Owners |
| 有车haves：52%（含家庭和可用公车） | 近1年内有购车意向Will Buy during the Next 12 Months：46% |
| 无车Haves not：48% | 近2年内有购车意向Will Buy during the Next 24 Months ：29% |
| 近2年内无购车意向Won’t Buy during the Next 24 Months：25% | |
| 预购汽车价格(元)Budget for A New Car(yuan) | 英文阅读能力English Reading Capacity |
| < 100,000：15.6% | 能阅读can：74.6% |
| 100,000-199,000：36.3% | 不能阅读cannot: 25.4% |
| > 200000：48.1% |
成熟的发行结构
A Mature Circulation Network
大16开月刊，铜版纸彩色印刷，每期212页，售价13.9元；
国内唯一获准进入国航班机的汽车刊物；
月发行量28.5万册，覆盖全国百余个大中城市的邮报亭、书摊、机场、地铁、大型超市、便利店、高档社区、铁路、酒店、校园、户外用品商店、柯达专营店等；
在全国近万个车主和准车主的经营活动地点（如：汽车专营店、加油站、汽车维修公司、驾校、汽车租赁公司等）均设有阅读报刊架；
每期数千册杂志赠送给全国人大代表、政协委员、中国青年委员、全国各省政府采购办公厅等，在中国主流社会具有一定影响力；
在国际车展及大型活动中展示、出售及赠送杂志；
邮发代号：2-981
Mature Distributional Channels
The Magazine is printed in the form of the internationally popular A4 in CMYK on art paper. The copy of each issue has 212 pages and sells at a price of 13.9 Yuan.
It is the only auto periodical that gets the permission to be put on board the flights of the China International Airlines.
The magazine has a monthly circulation of 285,000 nationwide, and is sold at the post kiosks, book stands, airports, subways, large supermarkets, convenience stores, deluxe residential quarters, railway stations, hotels and campuses in over 100 large and medium-sized cities.
There are also newspaper and magazine shelves in nearly 10,000 premises frequented by car owners and prospective car owners nationwide (such as dealers’ showrooms, gas stations, automobile maintenance and reparation companies, driving schools, automobile renting companies), on which the magazine provided for free is placed.
As several thousands complimentary copies of each issue are given to the NPC delegates, the CPPCC committee members, China Youth Committee members and the provincial governmental procurement offices nationwide, the magazine has a great measure of influence on the mainstream society in China.
The magazine is also displayed, sold and dished out on the international auto shows and relevant occasions of importance.
Postal Circulation Code: 2-981
发行区域 Major issuing regions
华北地区 59800册 North China 59800 coples |
北京 Beijing |
39600 |
|
天津 Tianjin |
8500 |
|
|
河北 Hebei |
7000 |
|
|
山西 Shanxi |
4000 |
|
|
内蒙古 Neimenggu |
700 |
|
|
华东地区 72950册 |
上海 Shanghai |
26000 |
|
江苏 Jiangsu |
18000 |
|
|
浙江 Zhejiang |
16550 |
|
|
山东 Shandong |
10000 |
|
|
江西 Jiangxi |
1400 |
|
|
安徽 Anhui |
1000 |
|
|
华南地区 64600册 |
广东 Guangdong |
40300 |
|
深圳 Shenzhen |
17500 |
|
|
福建 Fujian |
4200 |
|
|
广西 Guangxi |
2600 |
|
|
西南地区 28800册 |
四川 Sichuan |
12000 |
|
重庆 Chongqing |
8800 |
|
|
云南 Yunnan |
5500 |
|
|
贵州 Guizhou |
2500 |
|
|
东北地区 25500册 |
辽宁 Liaoning |
11600 |
|
吉林 Jilin |
8500 |
|
|
黑龙江 Heilongjiang |
5400 |
|
|
华中地区 25580册 |
湖北 Hubei |
11500 |
|
河南 Henan |
9080 |
|
|
湖南 Hunan |
5000 |
|
|
西北地区 7770册 |
陕西 Shanxi |
4100 |
|
新疆 Xinjiang |
1370 |
|
|
甘肃 Gansu |
1100 |
|
|
青海 Qinghai |
400 |
|
|
宁夏 Ningxia |
800 |
主要发行渠道
Major issuing channels
| 报刊亭 Newspaper booth：62.1% | 高档社区 High-grade community：5.8% |
| 邮发/订阅 Post/ order：11.1% | 地铁/超市 Subway/ supermarket：6.6% |
|
赠阅 Complimentary copy：4.7% |
机场及航线/酒店/写字楼 |
《汽车族》整合营销策略——高性价比的增值服务
IMC—— High Value-Added Services
多种广告形式
增加纸张厚度、特种纸的选用、灵活多变的版位和广告形式等是普遍存在的投放类型，在此基础上《汽车族》还不断吸取外刊新颖独特的广告形式，为客户提供多种选择。
Manifold Advertising Formats
The advertisers may have many choices for the Ads placement, including papers of varying weight and finishes, varied places and specs and formats on special requirements.
独家创意的主题策划
由《汽车族》自行策划的专题报道，为客户增加露出，达到了品牌强化的效果。例如：2007年3期《冰雪专题》、2007年6期《上海车展你应该关注的故事》等。
Special Features
Features designed by the editorial staff with an eye on augmenting the exposure of the advertisers’ brands, so as to strengthen the advertising effect of the insertions.
多种线下活动形式
中国年度车型评选及巡展、汽车族乐驾赛道、中国高校汽车联盟等多种形式、覆盖面广泛的活动，可拉近与消费者和社会各阶层的距离，使受众在活动中接受所传递的信息。
Varying BTL Activities
Among others, the Road Show of “China Car of the Year”, JoyDrive Track and “Colleges’ Auto League of China” can provide valuable opportunities of making a close contact with customers.
汽车族网的宣传效应
汽车族网自成立至今已拥有约50000名俱乐部会员，点击率和访问量均处同类网站前列。并且专门成立一组团队负责网站的维护和更新，为众多网友提供海量资讯和交流平台。
Efficiency of the Website of Autoclub-Motortrend
The Website now has a total of 50000 registered members, and the clicks and traffic are all in a leading position among the peers. It is ever increasing in importance as a stand-alone media platform, providing useful and multitudinous information for auto funs.
汽车族电子杂志
作为第一家启动电子杂志并实现盈利的汽车类媒体，《汽车族》具有领先的技术和丰富经验，可通过电子杂志为您提供一种崭新的宣传模式和策略。目前汽车族电子杂志下载量约50万次/月。
The Electronic Version of Autoclub-Motortrend
As to the electronic publication, the magazine has advanced skill and rich experience, and the electronic version of Autoclub-Motortrend can be utilized as an exotic advertising vehicle. At present, the downloads of the electronic version of Autoclub-Motortrend amount to 500,000 per month.
读者数据库的共享
创刊8年来的原始积累，由几十万的读者信息构成的庞大数据库，经过开发和利用可提炼和统计出极具代表性的汽车消费倾向和趋势。
An Access to the Readers Database
We have built a huge readers database through 8 years’ statistics, which, after being developed and possessed, should be a bonanza for advertisers pursuing a market research regarding the proclivity and trends of consumers.
系列汽车媒体延伸产品
定位独到的系列增刊、别册、图书，领先与同行的杂志网站，制作精良的汽车光盘、电子杂志、手机杂志，精美别致的汽车图谱；与全国五十多家电视台、广播电台、大型门户网站合作，以《汽车族》杂志专业测试为素材制作的电视、广播、流媒体节目。
Serial Motor Media By-Products
We have selectively-positioned extra editions, complement issues，books and the website and electronic publications leading the motor media circle, including DVDs, cell phone magazines and elaborately-produced automobile pictures; Still more, in cooperation with nationwide television and radio stations and large portal websites those numbered 50 more in all, many different programs including that of the stream media based on the professional tests of the Magazine are aired.
广告分配结构 Industries
| 整车行业 | Auto Industry | 62% |
| 油品、轮胎等汽车相关产业 | Aftermarket | 18% |
| 手机、电脑等电子类产品 | Electronics & IT | 9% |
| 钟表、酒类等高档消费品 | Watch, Alcohol & luxuries | 5% |
| 运动、户外、休闲用品 | Sports, Outdoors & Recreation | 4% |
| 房地产 | Real Estate | 1% |
| 其它行业 | Others | 1% |
广告刊登须知：
Terms and Conditions:
Overseas Subscription Code:
Nationwide Subscription Code:
width×height:
Publication Date: 1st of every month
Publication Frequency: 12 issues per year
Printing Format: CMYK, 175 threads per square inch
Papers: 200g coated art paper for the cover
90g coated art paper for the contents
Binding Format: range sticking
Price: RMB 13.9 Yuan
